FACT: Fifty percent of all produce in the United States ends up in the garbage – about 60 million tons annually.
FACT: Discarded food takes up more room in landfills than any other single type of waste.
Have you ever seen a typical organic broccoli field after harvest? I have, many times, and it’s not a pretty sight.
Food is one of the few common threads between all living things, but as first-world food consumers, it’s clear we’ve lost our connection to that which sustains us. Just take a stroll through the local supermarket or open your fridge and it’s likely you’ll see foods designed for optics, for convenience, for a profit. Instead, what if you saw foods packed with whole nutrition, foods that minimize waste and maximize farm advantage, foods that open new income streams while remaining as convenient as ever? Impossible? We think not.